Using Adobe Aero to Create a Toy Store Scene Through Augmented Reality

One of the most profound examples of Augmented Reality is Snapchat. Have you ever used a Snapchat filter or lense? Swiping through the exciting library of lenses to try over and over again, trying to find the funniest or most interesting filter?

Snapchat has one of the best examples of Augmented Reality from a social media standpoint. The introduction of snapchat lenses cultivated a powerful and memorable way to connect with consumers using augmented reality.

From Snapchat filters to creating a toy scene, augmented reality’s (AR) exponential growth has increased user engagement and inter-activeness, leading to a better experience.

But how do we create that user experience?

I’m all about efficiency so here’s what I’m going to discuss today.

1. What is Augmented Reality + How Does it Work?
2. Snapchat Used Case — AR
3. Building an AR experience + Spinning Toys
4. Why Does It Matter?
5. TL;DR

What is Augmented Reality + How Does it Work?

Augmented reality (AR) is a technology that allows users to superimpose digital content such as: images, sounds, text over real-life scenes. Furthermore, AR is a direct or indirect live view of a physical, real-world environment whose elements are “augmented” by computer-generated perceptual…